管工学术沙龙之二十七：关于美国德克萨斯大学Sethi教授作学术报告的通知

管工学术沙龙之二十七

关于美国德克萨斯大学Sethi教授（Professor Suresh P. Sethi）

学术报告的通知

时间：10月28日（周五）上午9:00

地点：体育外围平台APP大楼11楼会议室

主持人：刘南 教授

Cooperative Advertising in a Dynamic Retail Market Duopoly

Abstract Cooperative advertising is a key incentive offered by a manufacturer to influence retailers promotional decisions. We study cooperative advertising in a dynamic retail duopoly where a manufacturer sells his product through two competing retailers. We model the problem as a Stackelberg differential game in which the manufacturer announces his shares of advertising costs of the two retailers or his subsidy rates, and the retailers in response play a Nash differential game in choosing their optimal advertising efforts over time. We obtain the feedback equilibrium solution consisting of the optimal advertising policies of the retailers and manufacturer s subsidy rates. We identify key drivers that influence the optimal subsidy rates and in particular, obtain the conditions under which the manufacturer will support one or both of the retailers. We analyze its impact on profits of channel members and the extent to which it can coordinate the channel. We investigate the case of an anti-discriminatory act which restricts the manufacturer to offer equal subsidy rates to the two retailers. Finally, we discuss two extensions: First, a retail oligopoly with any number of retailers, and second, the retail duopoly that also considers optimal wholesale and retail pricing decisions of the manufacturer and retailer, respectively.

Professor Suresh P. Sethi教授简介：

Suresh P. Sethi任教于德克萨斯州立大学达拉斯分校，是Charles & Nancy Davidson运作管理的杰出教授，智能供应网络中心主任(the Center for Intelligent Supply Networks)。

Suresh教授在运作管理、财经、营销、工业工程、最优控制等领域做出了杰出贡献。最为人熟知是Sethi advertising model、DNSS Points以及有关最优控制的教科书，如Optimal Control Theory: Applications to Management Science and Economics。

Suresh教授在国际主流期刊上发表学术论文近300篇，其中Management Science 11篇, Operations Research 17篇, Production and Operations Management 15篇, Manufacturing & Service Operations Management 5篇Annals of Operations Research 6篇，SIAM Journal on Control and Optimization 6篇。

Suresh P. Sethi教授今年当选为Production and Operations Management协会下届主席，同时为Production and Operations Management期刊的Department Editor，SIAM Journal on Control and Optimization的责任编辑，Automatica的副主编。