时 间：6月23日（周一）上午10:00
地 点：行政楼1102会议室
主讲人：Dr. Naren Agrawal Santa Clara University
主持人：周伟华 体育外围平台APP 副院长
主 题：Optimal price trajectory and inventory allocation for inventory dependent demands
摘 要：
Optimal pricing and markdown optimization continue to be significant challenges for retail chains. Past research and empirical studies have established that if designed carefully, these strategies can lead to considerable improvement in profit margins. In our work, we find that when combined with optimal inventory allocation policies, the results can be even more compelling. This is particularly true for short life-cycle, fashion goods. Allocating inventory to more stores helps capture a greater proportion of possible customer demand. However, demand for such products is often inventory dependent because larger inventories can create more attractive displays while low inventory levels can create broken assortments. Thus, there may be benefits resulting from inventory consolidation in a smaller number of stores. Moreover, there are also fixed costs associated with including an item in the assortment carried at a store. Our research jointly optimizes the shape of the optimal price trajectory and the optimal allocation of inventory across a set of non-identical stores with inventory dependent demand. We present our solution methodology, and share key managerial insights based on numerical analysis of our model.
主讲人简介：
Naren Agrawal is the Benjamin and Mae Swig Professor in the Department of Operations Management & Information Systems, and has served on the faculty since 1992. He currently serves as the Associate Dean of Faculty. He was a visiting professor at The Wharton School in 1999, 2000 and 2010, and at Indian School of Business, Hyderabad, in 2004 and 2006. He holds an undergraduate degree in Mechanical Engineering from the Institute of Technology, B.H.U., India; M.S. in Management Science from the University of Texas at Dallas; and an M.A. and Ph. D. in Operations and Information Management from The Wharton School of Business, University of Pennsylvania.
Naren’s expertise is in the areas of supply chain management, service supply chain management, and manufacturing competitiveness. He has published his research in journals such as Harvard Business Review, Interfaces, Operations Research, Naval Research Logistics, IIE Transactions, Manufacturing & Service Operations Management, Journal of Retailing, and Production and Operations Management. He is a co-editor of a book titled Retail Supply Chain Management, and has contributed chapters in a number of books. He serves on the editorial review board of Production and Operations Management, and is an Associate Editor for MSOM.
Naren teaches courses in supply chain management, operations management, computer based decision models, and service operations in MBA and executive MBA programs. He has conducted numerous management development seminars internationally and consulted with companies in the retail and high-technology industries, including AAFES, Adaptec, Barco, The Gap, Hewlett Packard, IBM, KLA-Tencor, ONGC (India), Overstock.com, Pemex (Mexico), Schlumberger and Silicon Image.
Naren has received a number of teaching awards including the Dean’s Award for Teaching Excellence (at Santa Clara University) every year since 1996, and the MBA Core Curriculum Teaching Award at The Wharton School. He is a three-time recipient of the Breetwor Fellowship, which is awarded to tenured faculty members who have distinguished themselves as teaching scholars and are making notable service contributions to the School, the University, and the profession.
Naren is a trustee of Give2Asia, a non-profit organization established by The Asia Foundation to promote philanthropy to Asia.
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管理科学与工程学系
